A few years back, I designed a logo for a friend in Texas to help market her small farm business, "The Blooming Bee." Laura is a Colorado-turned-Texas homesteader extraordinaire who lives in the country and owns and operates her own farm with her husband and two young girls. She raises all kinds of animals like goats, a pig, cats, dogs, and cattle and also keeps bees and sells fresh honey, grows and sells fresh produce, and more recently, has added pasture-raised chickens to the mix! Laura also likes to help folks set up their veggie gardens, as well as teach them how to cultivate, harvest, and cook what they grow. #livingthedream
Laura and I reconnected again recently, and she asked if I could design a custom oversized stamp for her fresh egg cartons, as well as some branded thank you cards for her egg-buying customers. I love product packaging, so I was so excited to work with her again on these pieces and help her create a well-designed and enjoyable customer experience.
Though Laura wasn't looking for a logo update, as I looked at the old logo with new eyes, I realized that it needed a little TLC, since it had been a few years since I first designed it. So, I cleaned it up a bit and made a couple tweaks, which gave it a fresh, clean feel without compromising the original design. (You can see the original logo on the last picture of the market signage below.) Ahhhh, much better.
STAMP & CARDS
We decided on a large 4x2.5-inch wood handled stamp with black ink for the cardboard egg cartons. She also ordered a small 1/2-inch "bee" stamp so she can individually brand each of her eggs. How cute, right? For the stationery, Laura requested something soft and natural. We decided on flat cards, which features a simple design on the front, and blank space on the back for her to write personalized messages to her customers. I had them printed on an off-white, thick textured paper stock and paired them with - of course - kraft paper envelopes.
BRANDING LESSONS FROM LAURA
This whole project is a great example of the importance of branding! Laura could have easily "saved" money and sold her eggs in a generic styrofoam carton with no hand-stamped details or branded thank you card. But the attention and care she has put into creating an enjoyable and memorable customer experience - through natural recycled cardboard egg cartons, hand-stamped labels, hand-stamped eggs, and branded cards/envelopes - shows how those little extra details, and a small investment, can make all the difference in branding and will set Laura apart from the rest.