NEW WORK: FISCHER FAMILY FARM BRANDING

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WHO THEY ARE + REASON FOR THE REBRAND
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Sadie and Andy of Fischer Family Farm are a husband and wife duo who own and operate a small family farm in Wisconsin. When Sadie contacted me, they were unhappy with their current branding and were in need of a big change. They were at a crucial turning point in their business: They had recently changed their business name (formerly known as Lonely Oak Farms, a common name which was shared by several other farms in Wisconsin!), and they needed to differentiate themselves amongst the many up-and-coming farms that were popping up all over Wisconsin. Being an established business for 7+ years, they have developed a host of loyal customers, including supplying meat to seven local restaurants, and they needed a strong new brand design that would communicate the strengths of their farm and preserve the trust of their customers.

Their mission is simple: provide honest, quality, locally- and ethically-raised meats to their community, as well as a direct connection between the farmer and the consumer by telling the story behind the food. They pride themselves on integrity and transparency, which honors their farming history and allows them to pass down their values to the next generation, ensuring that things are left better for those yet to come.   

So, with the name change and desire to continue serving their community with the same unique service and products, a quality well-crafted rebrand was crucial to the success of their business.

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TARGET AUDIENCE
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FFF serves a wide demographic, ranging from the ethically-conscious restaurant who values close relationships with their food sources, to home chefs learning to craft quality recipes; From young, health-conscious parents to the young millennial passionate about health and social responsibility; From curious novices trying this lifestyle for the first time, to elderly folks who desire to eat the same quality of food they grew up with. 

The FFF customer delights in supporting local farmer’s markets and local farmers, they value shopping small, care about where their food comes from, and eat organic whenever possible. Overall, they genuinely value the story behind their food, and they appreciate the hard-working farmers who provide it.


BEHIND THE DESIGN
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One of the driving forces behind the farm is that it is run by a small, hard-working family, so the goal was to showcase FFF as an established, trustworthy business that has heart and integrity, while giving a nod to the history of pure, wholistic farming practices. The new brand design needed to visually communicate their farming roots, as well as their commitment to honesty and connection.

As far as hierarchy, it was important that "Fischer" was supreme, with the supporting text nestled below. Also, the design needed to feel new and fresh, yet still grounded in order to keep it from feeling too modern to progressive. Therefore, the vintage-style typography and supporting elements help communicate authenticity and a sense that it's been around for a long time. The main colors are black and white, which communicates simplicity and timelessness. I also added in bits of a cheerful, sunny yellow shade that is dispersed in small ways throughout the various designed pieces, to communicate feelings of warmth and friendliness.

In addition to the primary and alternate logos, I designed two submarks: a badge and a monogram. The badge is a nice, circular design that can be used anywhere as a supporting element (social media, packaging, etc.), and the brand (the FFF monogram) is intended to feel more like a well-designed cattle brand.


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PROJECT SCOPE SO FAR
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I love taking branding elements and carrying them through all kinds of different collateral, packaging, and mediums. So far, here's what we've accomplished:

• Logo collection: primary & alternate logos and submarks
• Egg carton stamp
• Egg carton sticker labels
• "Good Morning Beautiful" hand-lettered stamp

This was such a fun project to work on, and I've loved seeing how they are already using their logo in their social media and website. You can check out behind-the-scenes pics of their life on the farm here. 


Interested in developing a beautiful and holistic brand identity design of your own?  


REFLECTIONS: A LOOK BACK ON 2016-2017

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If you're on the internet at all, you're probably seeing a lot of talk about resolutions for starting strong in the new year. In my corner of the web and in my inbox, I've received a whirlwind of goal-setting tips, webinars, blog posts, and challenges to reflect on the past year in business, and I'm always inspired by them!

I'll be honest though - I'm not really good at setting goals. I love the idea of being a Type-A person, super organized, having a spreadsheet and a process for everything, setting "big dream" goals and achieving them, but operating out of this type of mindset just takes a lot more work for me than your typical "go-getter" entrepreneur. 

I'm a simple gal. I'm not looking to build an empire or grow an epic power team. I just want to run a sustainable business that brings in the income we need, serves my clients' needs, and fulfills me creatively. But even on this small scale, I realize I could definitely grow in organization, goal-setting, marketing, and time management (to name a few) and that doing these things will help me run the sustainable business I desire. 

With that said, I figured before I set any goals, it might be a good exercise to first look back and reflect on this last 1.5 years of full-time business and review some highlights - both big wins and things that need to change - and celebrate how far this little business of mine has come.

A Look Back at 2016-2017

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  • Taken on a slew of freelance design projects like custom event and wedding stationery, hand painted signs, Etsy shop products, publication design, music album cover design, event branding - all which have all helped my business hit the ground running as soon as I quit my day job to run RDD full-time in June 2016. So very thankful for all of these opportunities.
     
  • Completed 9 big branding projects for some pretty stellar clients 

  • Realized my Etsy shop / wholesale / product-making days are over (for the most part), as my business has organically taken a focus on Brand Design, allowing me to start exploring a more specific clientele and not be all over the place with my offerings.
     
  • Participated in several styled wedding shoots with some amazing vendors in the D.C./Virginia wedding industry at places like Republic Restoratives Distillery, George Washington's River Farm, and the National Mall. 
     
  • Have also been exploring the idea of letting go of my wedding stationery design offerings in order to be more one-track focused with by branding services, which I've grown to absolutely love more and more with each branding client.
     
  • Implemented the One Logo Concept Solution with my branding clients in 2017. This changed my life and my business, and I'll never go back!
     
  • Designed an Egg Stamp that caught the attention of a lovely past client, which spurred on 3 additional branding projects that have propelled my business to the next level, and I'm forever grateful for her!
     
  • Tightened up my Client Process to include a defined Brand Strategy in the logo design process, which has helped tremendously in building trust with clients, setting expectations, and has made me a better designer.
     
  • Quit Social Media in September 2017 for a month, which has turned into 4 months and still going strong to this day. Have enjoyed less noise and distraction and more clarity and "present-ness" from this break.
     
  • Finally invested in Adobe Creative Cloud like a good designer should (I was formerly working in CS4 all these years, can you believe it?). LIFE CHANGER.
     
  • Continued designing and posting free printable resources and art, which has helped drive more traffic to my website and bless others. (Though I know I'm a bit behind on this, I owe you like 5 months worth of monthly wallpapers!)
     
  • Attended a few networking events (Rising Tide Tuesdays Together meet-ups and another D.C. Entrepreneur Group) which have been a fun source of education and networking with other business owners.
     
  • Found an abundance of free online education resources like Spruce Rd. Design, Elle and Company, With Grace and Gold, Shanna Skidmore, Creative Empire Podcast, Rowanmade, Melissa Yeager, Being Boss, and Paul Jarvis (to name just a few!) which I'm forever indebted to and grateful for in helping grow my business and inspire me.


I'll be honest, this exercise was really good for me! It's easy to get discouraged as I see all the things I need to be doing, all the goals I have yet to accomplish, and the progress I wish I had made. But reflecting back and remembering all the great things I've been able to do in my business was really encouraging, and I'm reminded I've had some pretty sweet opportunities I've been a part of. I've grown a TON, learned a lot, and worked with some amazing people around the USA.  As always, the Lord provides. So, thanks for your ongoing support and interest in this business of mine. I'm excited to see what 2018 holds.

I encourage you to make a similar list - What were some of your biggest wins from the last year? 

(Photo source here.)


WHY I'M TAKING A MONTH-LONG SOCIAL MEDIA BREAK

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Starting Saturday, Sept. 16th, I'm taking a break from Instagram and Facebook, and I wanted to briefly share why I'm giving myself this challenge. I recently listened to a couple podcasts by a pastor/author who I highly respect, and I was challenged by his commendation to think more intentionally about how we use our phones. I won't dive into the details here (you can listen his two-part series here: Part 1 and Part 2), but he basically lays out several reasons why we default to our phones: We have these cravings inside us for what's new. What's pretty. What's entertaining. What feeds our egos. And we want an avenue that allows us to avoid responsibility, hardship, and boredom. BUT, he says, there's a better way to spend our time and much better things to set our minds on. (You just gotta listen to the podcast for yourself. It's such good stuff.)

AN HONEST ASSESSMENT & FIGHTING FOR BETTER THINGS 
I realized it's time I take an honest assessment on how much time I spend on my phone - social media, specifically - and the possible implications of giving in to the constant pull to entertainment, mindless scrolling, watching other peoples' lives through their social feeds, spiraling in and out of discontentment and comparison, checking my followers, likes, and mentions, and always defaulting to my screen rather than other things that are much more real than the virtual world I can so easily get sucked into. 

Our phones are amazing and so incredibly useful and helpful, and even social media has it's place and many wonderful qualities of it's own. But it's way too easy to cross the line between letting my phone work for me and letting my phone rule me. It's a lifelong fight for balance that will probably only get more difficult to manage as time goes on in this fast-paced, high tech world, so sometimes I just have to put limits on myself and form new and better habits, in order to fight for the better things: being more present, thinking of others more than myself, and directing my worship and affections towards the good God who made me rather than the superficial, passing things of this world.

DON'T GET ME WRONG
I don't write this post to toot my own horn and make you think, "Wow, Rebekah really has it all together! How disciplined and mature she is! How noble!" NOPE. Neither do I write it to preach at you and make you think you should do the same. We are all in different places and struggle with different temptations, and this is one of mine. On the contrary, I know that sharing this exposes my own weakness, selfishness, pride, and self-centeredness, but also in hopes that by forcing limits on my life, the Lord will use it to change me and make me a person who loves Him more and loves other people more than myself. And I write in hopes to encourage and challenge anyone else that finds yourself in the same boat as me.

BUSINESS AS USUAL
I'll still be blogging a bit, sending my email newsletters, and doing good work for my lovely clients. I mean, I still have a business to run. Just no Instagram and no Facebook. And I believe it can be done. After all, for a looooong time, people have been running successful businesses without it. 

SOME GOALS I'M HOPING TO ACCOMPLISH  (In no particular order)
I made a list of reasons why I believe this will be good for me, as well as some things I'd like to accomplish. I'm not setting any hard and fast rules, and I don't expect this to fix all my problems. But I do want to work on training my mind, my default habits, and my affections to reach for and desire better things. And for me, cutting out some of the distractions - like Instagram and Facebook - is a fine place to start. 

  • Get more work done by reducing distractions throughout the day

  • Read more actual books - like real pages that are filled with wonderful stories and truths

  • Reduce the amount of mindless noise around me

  • Remove the temptation to aimlessly browse

  • Give myself the opportunity to think and just "be" in moments where I would normally run to my phone for a quick fix of entertainment

  • Force myself to find other creative ways to market my business, and prove that a social media feed is NOT the end-all-be-all to success. I really believe I don't "need" it as much as I think.

  • Find inspiration, creativity, and ideas in new ways, rather than on a screen

  • Be more present with my husband by spending less time looking at my phone

  • Be a better friend. Not just a friend who "likes" and comments on your posts, but who actually shows up. Calls you. Loves you. In real life.

  • Fight the comparison game and choose to be more content with who I am, where I'm at, and the life God has graciously given me

  • Remove unnecessary anger and despair from my mind. More often than not, I leave my social media feeds feeling angry, frustrated, discouraged, and critical of others and the world. I don't want to live that way. 

  • Fill my mind more with God's Truth and words that matter, rather than the plethora of varying opinions around me. There's a lot of noise out there with all kinds of "wisdom", advice, and worldviews that are straight up tainted with human error and faulty opinion. I need to fill my mind more with what's true, honorable, and right, so that I can identify and call out faulty logic and error when I see it. I need wisdom!

  • Set up my mornings to be refreshing, edifying, slow, and not wasteful.

  • Fight the need for an "escape" from responsibility. Put that dang phone down and do the laundry. Plan good, healthy meals. Meditate on God's Word. Organize those receipts. Put those boxes away, finally. Stay on task. Be productive. Follow through. Hug my husband. Love my neighbors.

I imagine this list could go on forever, but let's just start here. If you'd like to join the challenge with me, by all means, come 'on. Feel free to leave a comment on how you'll spend these next 30 days. 


Ok, bye Social Media. See ya on the flip side.


NEW WORK: SARAH LINDEN PHOTOGRAPHY BRANDING

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My sister Sarah is a woman of many talents, and photography happens to be one of them. After dabbling in food photography for a couple years before she had her first child back in Spring 2016, she took a break to refocus a bit. As many great businesses are birthed out of the necessity to fit specific needs and lifestyle of the business owner, Sarah is no different. She started taking portraits of her son, her friends' kids, and families in her neighborhood, and it wasn't long until a business plan was formed. Since launching Sarah Linden Photography just a few months ago when she found that their was a need for quality portrait photographers in her neighborhood, Sarah has had a booked schedule and has worked hard to develop her craft by workshops, hard work, and practice. With all of this momentum, she and I talked about her need for strong branding to really set her apart and give her big impact in her corner of the world. 

In this post, I wanted to share the design process, as well as the final logo collection, simple website design, and beautiful stationery (photographed by Sarah, of course). 

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BEHIND THE DESIGN
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Sarah's target market is moms and young families in an affluent North Texas neighborhood. Though she lives in the suburbs, the location is a bit out in the country compared to much of the Dallas area. Think big stretches of land, lots of trees and foliage, and beautiful big homes. Her clientele are typically young moms between the age of 25-40 who value high quality living, beautiful things, their families and children, and capturing memories in a beautiful, lasting way. Sarah wanted a brand identity that appealed to the stylish, young mom with simple type, a bit of whimsy, and a minimalist, clean approach. We chose a color palette of soft, undersaturated pink, paired with charcoal and white. I used a script font and customized it to create a more custom look with playful letterforms interacting with one another. For the typography on the stationery, we chose a clean, serif font with a bit of whimsy and movement for a softer, feminine appeal.

The whole package included the logo collection (main logo, alternate logo, monogram, and badge), social media icons, a simple Squarespace website, a tagline, and stationery (business card and thank you card/envelope set).

I love the final result - it is all so simple and feminine and feels timeless rather than trendy. Which is totally what Sarah is all about - class, timelessness, natural beauty, real life, clean lines, and simplicity in her photography approach and her beautiful work. I really believe we accomplished all of that in her branding, providing a beautiful supplement to her amazing photos, her personality, and her business.


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Be sure to go check out Sarah's beautiful work on her various online homes, and if you're in the Dallas, Texas area, specifically Lantana/Flower Mound/Highland Village, hit her up for your next portrait session. She is booking fast for the Fall, and you don't want to miss your opportunity. Go grab a spot! You will absolutely LOVE her. 

Sarah's Website / Facebook / Instagram


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Interested in creating a brand of your own? Send me a message, and let's get the conversation going. 


FREE AUGUST DESKTOP WALLPAPER

Happy August, everyone! I know, I skipped July... sorry for those of you waiting for the July download. But these days are going by so FAST. However, after a busy month of moving and house projects, I'm back in the swing with your monthly desktop wallpaper. August's wallpaper is filled with purpley, mauvey goodness with hints of ocean surf and whimsical texture, and it's ready for download RIGHT. NOW. Enjoy... and share with your friends!

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wallpaper tips.jpg
  1. Open the file in your browser.
  2. Save to your computer.
  3. In System Preferences (Mac), select "Desktop" (on a PC, select Windows Icon > Settings > Personalization > Background)
  4. Find the downloaded image on your computer, select it, and make sure to select "Full Screen".
  5. Image should immediately appear on your desktop.

BONUS DOWNLOAD!
If you're on Instagram and you like to separate your photo feed by month, here's a version of the background that you can upload. Make sure to tag #rebekahdischdesign or @rebekahdischdesign so I can see your feed! 

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FREE PRINTABLE WEEKLY & MONTHLY PLANNERS

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Years ago, a friend introduced me to some printable planners she found online that helped with business planning and organization. I loved the idea of printing a new, fresh calendar each week and being able to write down - to the day - what things I need to accomplish and what goals I want to set. So, I tried them out and was instantly hooked. Now, of course, this isn't a replacement for the amazing digital GoogleCalendar (can't live without that one!), but for me, these printable calendars are a great supplement for the day-to-day business tasks. After my first few weeks of using this planner, I found that I wanted to adjust it for my specific needs and preferences, and alas my own monthly and weekly planner printable was born. 

Now, these are not super fancy or complicated, and I am definitely not reinventing the wheel (just search "planner printables" on Pinterest, and you'll see....it's insane). But for me, this particular design that I've redeveloped and edited over the years has really worked for me, and I still love it and still use it to this day, and after all these years am finally offering it as a free printable for you too. Here's what you get:

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1. MONTHLY PLANNER

This calendar gives you a month-at-a-glance, where you can jot down all of the necessary items week-by-week. There's a section for main events and deadlines for the month, a place for specific goals, and notes sections for personal and business. 
 

2. WEEKLY PLANNER

The weekly calendar breaks down the monthly calendar into a week-at-a-time that gives you room to organize your to do list by the day in two sections: business and personal. The calendar also includes a section for noting key events or deadlines that week to keep in mind. And of course, there's also room for extra personal and business notes.

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I hope you give it a try and that you find it helpful to organize your days, and that in the end, it will free you up to focus on what matters because you've planned well and are staying on track. Feel free to leave a comment or post on Instagram how it's working for you. Enjoy!


NEW IN THE SHOP: Christmas Printable Art Prints + Photos Christmas Card Downloads

I have a really pretty collection of all kinds of holiday printables in my Etsy shop. Be sure to stop by and check out my $5 printable art prints, as well as my customizable Photo Christmas Cards. Fast, easy, and affordable ways to celebrate the holiday season!

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NEW WORK: GAVIN FARMS BRANDING

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Jenni and I go way back... well, back to about 1.5 years ago when she first emailed me to inquire about designing invitations for her Fall 2016 wedding. She found my Farmer's Market invitation suite on Pinterest and hired me to customize it for her big day. After working with her for several months and wrapping up all of the wedding stationery, she approached me about their next big adventure involving her, her husband Jim, and his brother Matt: branding for their family-owned farm. 

Jenni and Jim are newlyweds living in the beautiful Wisconsin countryside. Jenni is a crop insurance associate, and Jim and his brother Matt are fourth generation auctioneers and real estate agents, specializing in rural and farm properties. So, if anyone knows about farming, agriculture, and working the land, it's these guys. Their love for agriculture, crops, animals, and their community runs deep, so putting more time and love into Gavin Farms is just an extension of who they are and what they are passionate about. And these Gavins are smart business owners who know that really good branding would be an essential part in helping their farm flourish.

From the moment of our initial conversation about their mission, personal style, passion for agriculture, short-term and long-term plans for the farm, and the impact they desire to have in their community, I was stoked to be able to brand a business that I am completely on board with and would personally support if I lived in their community. I have genuinely loved this whole process and am so happy they now have a beautiful visual identity and brand strategy to help them start strong and really shine as the established, stand-out folks that they are.

Jim and Jenni, you guys are awesome! Thank you for entrusting me with your branding and the JOY it has been working with you two. I am excited to see Gavin Farms grow and the impact you guys will make on your community!

If you want to follow along with Gavin Farms' adventures in farming, cattle-raising, chicken-wrangling, veggie-growing adventures, find them on Instagram here. Be prepared for some seriously beautiful inspiration (and possibly the sudden desire to move to Wisconsin asap).


BEHIND THE BRAND
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In this post, I want to dive into the brains behind the branding and show you more of my process that involves not only nicely crafted final logos, but also an entire branding strategy I put together for them that includes our project goals, a mission statement, target market identification, mood board, final collateral, and more. Keep scrolling to read about my process.


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PROJECT GOAL
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The ultimate goal was to develop a strong logo collection and brand elements that represent Gavin Farms as an established, trustworthy family business and that visually communicates their mission to provide quality, fresh, locally-raised products to their immediate community. Gavin Farms has a unique opportunity to be an influential, stand-out force in their town, and we needed to create a brand identity that grounds them as reputable, trustworthy, and a much needed resource for the community.


KEYWORDS, DESIGN ELEMENTS, & COLOR EXPLORATION
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Part of the branding strategy was to establish a list of keywords and phrases with Jenni and Jim. This, along with the visual mood board, helps me stay focused on the goal and helps keep every design element in line with the overall vision. Based on this content, I was able to develop a list of possible design elements and color combinations. Some initial design elements I knew I wanted to explore were: hints of vintage lettering, sans serif/hand-written font combo, clean/monoline shamrock OR hand-drawn/etched shamrock (the Gavins are Irish, so including this symbol was a must!), circular stamp-like layout, neutral palette + muted green. 


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MOOD BOARD
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The imagery for the mood board is not just a bunch of pretty pictures. I carefully curated each image to reflect an aspect of Gavin Farms' vision and communicate a brand look and feel that not only represents it's essence but also appeals to it's target market. You'll notice many hands interacting with animals, land, and food, representing GF's care and integrity; An emphasis on the earth and the ground, representing real, natural food sources; Work boots and hands holding soil, communicating that GF is about real people growing real food; and of course, explorations of type and layout that will tie everything together in a beautiful logo identity.

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MISSION STATEMENT
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"Gavin Farms provides quality, honest, locally raised beef, eggs, and produce to our immediate community in a way that is transparent, easily accessible, and trustworthy. We are a family business who is passionate about agriculture, and we work hard to care for our animals, crops, and land with integrity and honesty in every part of the process. Gavin Farms' overarching desire is to be a force for good in our community as we encourage and equip individuals to know their farmers and have access to homegrown, clean, and quality food, from our farm to your table."


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TARGET MARKET
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Gavin Farms' customers are individuals who put high value on the quality of their food, knowing their food sources, eating clean, and living active, healthy lifestyles. They most likely represent a post-college young adult generation (20s-30s) as well as a more grounded, middle-aged generation, approximately ages 40-55, all of whom live in Sauk County and are passionate about having relationships with and supporting local farmers and businesses. They enjoy the outdoors, farmers' markets, adventure, investing in their community, and simple living.


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PROJECT SCOPE SO FAR
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What started out as a logo design turned into a more extensive brand build-out. I love taking branding elements and carrying them through all kinds of different collateral, packaging, and mediums. So far, here's what we've accomplished:

• Logo collection
• Meat packaging labels
• Egg carton stamp & mini egg stamp
• Address stamp
• Canning labels
• Hat design
• Website mockup (future project)
• Business card mockup (future project)
 

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Cheers to Jim, Jenni, and Matt! (and go give them some love, guys).


Note: All imagery on the Mood Board was sourced from Pinterest and Stock photo websites, and I do not claim ownership of any of them, nor do I intend to use them for commercial purposes. They simply serve on the Mood Board as inspiration images for the project, much like a Pinterest board would be used in curating images for project ideas. 


Interested in creating a brand of your own? Send me a message, and let's get the conversation going. 


FREE JUNE DESKTOP WALLPAPER

June 1st... when did that happen?? This month's desktop wallpaper is now available for download. Happy Summer, everyone!

June desktop wallpaper

wallpaper tips.jpg
  1. Open the file in your browser.
  2. Save to your computer.
  3. In System Preferences (Mac), select "Desktop" (on a PC, select Windows Icon > Settings > Personalization > Background)
  4. Find the downloaded image on your computer, select it, and make sure to select "Full Screen".
  5. Image should immediately appear on your desktop.

BONUS DOWNLOAD!
If you're on Instagram and you like to separate your photo feed by month, here's a version of the background that you can upload. Make sure to tag #rebekahdischdesign or @rebekahdischdesign so I can see your feed! 

June Instagram Divider

ROMANTIC JANE AUSTEN - INSPIRED WEDDING SHOOT

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That Mr. Darcy sure does have a way with words, which is why I chose this sweet, timeless quote to use in our recent romantic, Jane Austen inspired wedding photo shoot. Coordinated by Jenny B Photography, our team of talented local wedding vendors spent an afternoon at River Farm, one of George Washington's many gardens along the Potomac River. The location has so much beauty and history, which made it real easy to channel our inner Jane Austen while capturing the essence of an Austen novel and the historical British backdrop she so beautifully captures in her stories. Some of the details included neutral colors, cascading greenery, mismatched tea cups and saucers, gold accents, lovely delicate lace, and vintage books. 

As far as my part in this lovely day, I got to design the invitation suite, menu, and table number, as well as add a touch of hand lettering on the painted vintage mirror. 



JAMAICAN PARADISE: VACATION RECAP

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Chris and I just returned from an amazing getaway in Jamaica, and I thought I'd share some photos here from the trip, because who doesn't love a good ol' vacay recap? Especially when said photos involve clear, blue waters and palm trees!

We stayed at Couples Tower Isle Resort in Ocho Rios, Jamaica, and HIGHLY recommend this place if you're looking for a beautiful and affordable all-inclusive resort in the Caribbean. It has this really nice, laid back resort vibe that doesn't feel pretentious or too swanky but is still absolutely beautiful in it's simplicity, airiness, and atmosphere. The food is excellent with tons of fresh and healthy options, the customer service was always warm and friendly, the room was nice and spacious with an excellent view of the ocean, and the beach. The BEACH! Their private beach is just beautiful, with plenty of space for lots of sunbathers and swimmers, the water is clear as day, and there were always enough shady spots to escape to and relax in. We literally went to the pool ZERO times, because, ummm... the OCEAN. 

There is so much to do around the resort and in the water - pretty much any watersport activity, scuba and sailing excursions, waterfall excursions, etc. We did a quick sailboat ride as well as a snorkeling excursion, and that was enough for us. For the majority of the time, we just enjoyed swimming in and relaxing by the water with our books, drinks, and sunshine, and it was perfect.

Thank you, Couples Tower Isle for the most beautiful and refreshing vacation! 


A FREE SYMPATHY CARD PRINTABLE: COMFORT FOR THE HURTING

Sometimes it's easy to get caught up in the holidays and all their hype - in my case, capitalizing on Mother's Day by creating cute cards to sell to my customers - while forgetting that for many people, holidays often serve as reminders of loved ones that have passed away, children they have lost, miscarriages, disappointment, and broken relationships. So while, yes, on this Mother's Day, we need to celebrate and encourage the hard-working moms around us with all vigor and excitement, we also need to remember to be sensitive to, acknowledge, and encourage those who have lost babies, who have hard mother/child relationships or no mother at all, and those who have desired to be mothers for so long yet are still longing for and waiting for a child.

Life is filled with joys and sorrows, and we must remember to "rejoice with those who are rejoicing AND weep with those who are weeping" as God beautifully tells us to do in His word (Romans 12:15). 

I hope you can use this free printable card to encourage someone in your life this weekend and remind them that they are not forgotten or alone in their sorrows. Let's lift one another up, in good seasons and in hard ones. For the glory of God. 


DESKTOP WALLPAPER FREEBIE: MAY

Happy May! This month's desktop freebie is available for download. Enjoy.


Desktop Wallpaper Tips
  1. Open the file in your browser.
  2. Save to your computer.
  3. In System Preferences (Mac), select "Desktop" (on a PC, select Windows Icon > Settings > Personalization > Background)
  4. Find the downloaded image on your computer, select it, and make sure to select "Full Screen".
  5. Image should immediately appear on your desktop.

BONUS DOWNLOAD!
If you're on Instagram and you like to separate your photo feed by month, here's a version of the background that you can upload. Make sure to tag #rebekahdischdesign or @rebekahdischdesign so I can see your feed! 

May Instagram Monthly Divider

DESIGN WORK: TEXAS JACK'S WALL INSTALLATION

THE PROJECT
When I first moved to Virginia, I worked for a local design firm (ADG) for about a year, and one of the first projects I did with them was branding for Texas Jack's Barbecue, a new restaurant in Arlington, VA. The team at ADG did it all - interior design, architectural updates, and branding. My Creative Director and I spent months working together on brand development, as well as work closely alongside the interiors team to create an atmosphere that was cohesive and beautiful with a few little surprising details along the way.

THE BRANDING
As far as branding, we covered everything - logo, tagline, website, stationery, signage, menus, stickers, carryout bags, coasters, wall installations, table tents, and more - and I have to say, this was one of the most challenging, fun, and rewarding projects I've ever been a part of. I felt like a bit of an amateur, working on a project of this scale and with so much impact, but I learned so much about the branding process, client relationships, processes for maintaining a lot of moving parts at any given time, working with numerous vendors, ordering large scale art, site visits, pushing my brain beyond its creative limits, and so much more.

HARD WORK IS SO REWARDING
Walking into the restaurant for the first time after the grand opening was like walking into a dream. So many months of planning, designing, mockups, ideas, brainstorming, CAD drawings, architectural maps, proofs... and then getting to see all the pieces come together to form one beautiful masterpiece was incredible. One of the girls I worked with described it as like being a part of making movie or developing a set for a play, and then showing up on opening night and getting to witness it come to life in all it's glory for the most beautiful performance. Couldn't have said it better myself. 

We ended the project with a night out at Texas Jack's together, where we ate a delicious barbecue feast (compliments of our amazing and gracious boss who ordered every - yes EVERY - single item on the menu, just so we could try it all) and celebrated the night away. Go team!

HAND-LETTERED WALL INSTALLATION
So, one of my favorite pieces I got to design was a large-scale hand lettered wall installation featuring quirky quotes about meat, barbecue, and whiskey. We searched high and low to source the best (and legal) quotes and phrases to include on the wall, and I am just amazed how it turned out. There are all kinds of imperfections and unclean lines and mishaps in lettering shapes, but nonetheless, I like it and am so proud to have had the privilege of making my mark (literally) on Northern Virginia. 

Fun fact: this wall was recently given a 2017 ADDY® Silver Award Winner for Installation Design!

Thanks to my amazing and talented friend and photographer, Anne Kim, I now have beautiful professional photos of the wall, and I'm excited to share them with you here. And thanks to ADG for the opportunity to work for such an amazing firm on an incredible project (and for letting me use this in my portfolio!).

*Also, make sure to check out the entire branding project on Design ADG's site.*

Digital rendering - click to enlarge.


 

 

DESKTOP WALLPAPER FREEBIE: APRIL CALENDAR

Hi guys! Well, March has quickly come and gone and it's time to switch out that desktop wallpaper. Here's April's design - Simply click on the link below and enjoy.


  1. Open the file in your browser.
  2. Save to your computer.
  3. In System Preferences (Mac), select "Desktop" (on a PC, select Windows Icon > Settings > Personalization > Background)
  4. Find the downloaded image on your computer, select it, and make sure to select "Full Screen".
  5. Image should immediately appear on your desktop.

BONUS DOWNLOAD!
If you're on Instagram and you like to separate your photo feed by month, here's a version of the April background that you can upload. Make sure to tag #rebekahdischdesign or @rebekahdischdesign so I can see your feed! 


A FARM-TO-TABLE INSPIRED WEDDING

farmers market wedding

Every once in a while I get to work with a client who, by the time the design project is wrapped up, feels like a friend. Jenni is one of those clients, and I loved working with her throughout the whole design process as we shared ideas and developed a beautiful set of paper goods that perfectly fit their farm-to-table wedding vision. 

Jenni and Jim's wedding was set in the adorable and charming Door County, Wisconsin, at the beautiful About Thyme Farm, so she wanted the paper goods to reflect a fun, laid-back, rustic-chic theme. Jenni chose my Farmer's Market Invitation design, which we customized into multiple pieces for her big day. I loved building out this invitation suite into a whole set of fun paper goods that were sprinkled throughout the wedding and reception. From the invitation suite to the individual place cards to the guest welcome packets to custom maps to ceremony programs, Jenni and Jim thought of every detail, which created an environment where every guest was welcomed, loved, and of course, sure to have the time of their lives.  

All photos by Kim Thiel Photography.


DESKTOP WALLPAPER FREEBIE: MARCH CALENDAR

Hi guys! As you know, I love making free stuff for you to enjoy, so I thought it would be fun to add a new monthly freebie to the mix. How's a desktop wallpaper calendar for ya? This one's for March (which starts tomorrow, by the way... can you believe it?).

Just click the button below to start your download. Also, if you're on Insta or FB, make sure to snap a pic of your desktop background (see mine below) and tag me at: @rebekahdischdesign or #rebekahdischdesign.


  1. Open the file in your browser.
  2. Save to your computer.
  3. In System Preferences (Mac), select "Desktop" (on a PC, select Windows Icon > Settings > Personalization > Background)
  4. Find the downloaded image on your computer, select it, and make sure to select "Full Screen".
  5. Image should immediately appear on your desktop.

BONUS DOWNLOAD!
If you're on Instagram and you like to separate your photo feed by month, here's a version of the March background that you can upload. Make sure to tag #rebekahdischdesign or @rebekahdischdesign so I can see your feed! 

BEHIND THE SCENES: JANE AUSTEN-INSPIRED WEDDING PHOTO SHOOT

florals

I recently participated in a Jane Austen-inspired styled wedding shoot, coordinated by my friend Jenny of Jenny B Photography, along with local stylist and planner, Janie Marsan of The Artful Wanderlust, and other talented vendors in the area.

The shoot was located at the American Horticultural Society at River Farm in Alexandria, VA, situated right along the Potomac River just down the road from George Washington's Mount Vernon home. It provided the most beautiful, historical backdrop for our shoot, and even the weather warmed up that day so we could shoot everything outdoors. We had an excellent team of vendors that contributed to the shoot, and we enjoyed a day of setting up, styling, sharing our various gifts, and capturing pretty photos.

I loved being able to contribute the paper goods and signage! I designed a British countryside/garden-styled wedding invitation suite and dinner menu, as well as a hand-lettered sign featuring a Pride and Prejudice quote (oh, Mr. Darcy...) in a beautiful vintage frame.

We are hoping to get the feature published in a credible online wedding blog, so until then, all I can share with you is some behind-the-scenes outtakes of the day so you can see a snippet of the process behind it all. All vendors and details are at the end of the post.

river farm main house
getting ready room
vintage jewelry
model makeup and hair
makeup
natural florals
lace bridal gown
british countryside wedding invitations
river farm architecture
table setup
vintage tea china
jane austen lettering quote
jenny b shooting
River Farm Potomac

VENDOR LIST:
Photography: Jenny Bosak, Jenny B. Photography
Stylist/Planner: Janie Marsan, The Artful Wanderlust
Venue: American Horticultural Society at River Farm
Hair: VyVy Pham, Tress Hairstyling Co.
Makeup: Valerie Hammer Makeup Artistry
Stationery and Signage: Rebekah Disch Design
Rentals: Something Vintage Rentals
Cake: Meghan Gourley, Sweet and Savory
Bridal Gowns: Fabulous Frocks of Alexandria
Flowers: Lisa, Petals and Promises
Jewelry: Lindsay Fine, Lindsay Marie Design
Ringbox: Jenn Heller, Jenn Heller Design Co.