NEW WORK: GAVIN FARMS BRANDING

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Jenni and I go way back... well, back to about 1.5 years ago when she first emailed me to inquire about designing invitations for her Fall 2016 wedding. She found my Farmer's Market invitation suite on Pinterest and hired me to customize it for her big day. After working with her for several months and wrapping up all of the wedding stationery, she approached me about their next big adventure involving her, her husband Jim, and his brother Matt: branding for their family-owned farm. 

Jenni and Jim are newlyweds living in the beautiful Wisconsin countryside. Jenni is a crop insurance associate, and Jim and his brother Matt are fourth generation auctioneers and real estate agents, specializing in rural and farm properties. So, if anyone knows about farming, agriculture, and working the land, it's these guys. Their love for agriculture, crops, animals, and their community runs deep, so putting more time and love into Gavin Farms is just an extension of who they are and what they are passionate about. And these Gavins are smart business owners who know that really good branding would be an essential part in helping their farm flourish.

From the moment of our initial conversation about their mission, personal style, passion for agriculture, short-term and long-term plans for the farm, and the impact they desire to have in their community, I was stoked to be able to brand a business that I am completely on board with and would personally support if I lived in their community. I have genuinely loved this whole process and am so happy they now have a beautiful visual identity and brand strategy to help them start strong and really shine as the established, stand-out folks that they are.

Jim and Jenni, you guys are awesome! Thank you for entrusting me with your branding and the JOY it has been working with you two. I am excited to see Gavin Farms grow and the impact you guys will make on your community!

If you want to follow along with Gavin Farms' adventures in farming, cattle-raising, chicken-wrangling, veggie-growing adventures, find them on Instagram here. Be prepared for some seriously beautiful inspiration (and possibly the sudden desire to move to Wisconsin asap).


BEHIND THE BRAND
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In this post, I want to dive into the brains behind the branding and show you more of my process that involves not only nicely crafted final logos, but also an entire branding strategy I put together for them that includes our project goals, a mission statement, target market identification, mood board, final collateral, and more. Keep scrolling to read about my process.


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PROJECT GOAL
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The ultimate goal was to develop a strong logo collection and brand elements that represent Gavin Farms as an established, trustworthy family business and that visually communicates their mission to provide quality, fresh, locally-raised products to their immediate community. Gavin Farms has a unique opportunity to be an influential, stand-out force in their town, and we needed to create a brand identity that grounds them as reputable, trustworthy, and a much needed resource for the community.


KEYWORDS, DESIGN ELEMENTS, & COLOR EXPLORATION
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Part of the branding strategy was to establish a list of keywords and phrases with Jenni and Jim. This, along with the visual mood board, helps me stay focused on the goal and helps keep every design element in line with the overall vision. Based on this content, I was able to develop a list of possible design elements and color combinations. Some initial design elements I knew I wanted to explore were: hints of vintage lettering, sans serif/hand-written font combo, clean/monoline shamrock OR hand-drawn/etched shamrock (the Gavins are Irish, so including this symbol was a must!), circular stamp-like layout, neutral palette + muted green. 


Gavin Farms Mood Board

MOOD BOARD
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The imagery for the mood board is not just a bunch of pretty pictures. I carefully curated each image to reflect an aspect of Gavin Farms' vision and communicate a brand look and feel that not only represents it's essence but also appeals to it's target market. You'll notice many hands interacting with animals, land, and food, representing GF's care and integrity; An emphasis on the earth and the ground, representing real, natural food sources; Work boots and hands holding soil, communicating that GF is about real people growing real food; and of course, explorations of type and layout that will tie everything together in a beautiful logo identity.

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MISSION STATEMENT
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"Gavin Farms provides quality, honest, locally raised beef, eggs, and produce to our immediate community in a way that is transparent, easily accessible, and trustworthy. We are a family business who is passionate about agriculture, and we work hard to care for our animals, crops, and land with integrity and honesty in every part of the process. Gavin Farms' overarching desire is to be a force for good in our community as we encourage and equip individuals to know their farmers and have access to homegrown, clean, and quality food, from our farm to your table."


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TARGET MARKET
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Gavin Farms' customers are individuals who put high value on the quality of their food, knowing their food sources, eating clean, and living active, healthy lifestyles. They most likely represent a post-college young adult generation (20s-30s) as well as a more grounded, middle-aged generation, approximately ages 40-55, all of whom live in Sauk County and are passionate about having relationships with and supporting local farmers and businesses. They enjoy the outdoors, farmers' markets, adventure, investing in their community, and simple living.


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PROJECT SCOPE SO FAR
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What started out as a logo design turned into a more extensive brand build-out. I love taking branding elements and carrying them through all kinds of different collateral, packaging, and mediums. So far, here's what we've accomplished:

• Logo collection
• Meat packaging labels
• Egg carton stamp & mini egg stamp
• Address stamp
• Canning labels
• Hat design
• Website mockup (future project)
• Business card mockup (future project)
 

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Cheers to Jim, Jenni, and Matt! (and go give them some love, guys).


Note: All imagery on the Mood Board was sourced from Pinterest and Stock photo websites, and I do not claim ownership of any of them, nor do I intend to use them for commercial purposes. They simply serve on the Mood Board as inspiration images for the project, much like a Pinterest board would be used in curating images for project ideas. 


Interested in creating a brand of your own? Send me a message, and let's get the conversation going. 


MINTED NEW YEAR'S CARD CHALLENGE: VOTING IS OPEN!

If you've been following RDD for a while, you know I like to participate in the occasional Minted Design Challenge when I can. I love the Minted business model - they sell all kinds of stationery, art, home and paper goods, all made by independent artists around the globe. This is awesome for so many reasons, one of them being that it gives designers from all backgrounds an opportunity to put their work out into the world, giving them a platform for their art and a way to make a living, as well as be a part of an amazing community of artists.

Minted holds several design challenges throughout the year, so there's always an opportunity to submit all kinds of fun art, invitations, photography, fabric patterns, product design, etc. that anyone can vote on. I recently submitted a few designs for their latest New Year's Card Design Challenge, and I'd love for you to take a look. If you like what you see, feel free to vote for me! Just click on the links below:


 
 

 
 

IN THE SHOP: FATHER'S DAY 2017 PRINTABLE CARDS

Guys, Father's Day is THIS SUNDAY, and if you're a sometimes last-minute planner (like me) and aren't really feelin' spending your Saturday browsing the endless card aisles at Target, I got ya covered.

In my shop is a fun little collection of hand-lettered, sweet, and light-hearted Father's Day printable cards that you can instantly purchase, download, and print right from the comfort of your own home. Yay!

Guys, I am convinced that printable cards are THE best. Why? Here are just a few reasons why I love them:

  1. They are inexpensive: Only $3.50 per file, and you can print as many as you want.
  2. They are fast: Within one button click, you have an instant download you can print immediately at home or send to your local printer. Procrastinators, unite!
  3. They last forever: Once you have the PDF, you always have the PDF. Save and use again next year!
  4. They are handmade & original: Need I say more?

In this quirky collection of Father's Day cards, I've included a little something for everyone: the traditional, strong father, the quirksy hipster dad, fathers, fathers-in-law, and even some generic cards that are versatile for any man in your life that adorns the name "dad." Simply click on each card to take you to my shop. Hope you find something you love.


FREE JUNE DESKTOP WALLPAPER

June 1st... when did that happen?? This month's desktop wallpaper is now available for download. Happy Summer, everyone!

June desktop wallpaper

wallpaper tips.jpg
  1. Open the file in your browser.
  2. Save to your computer.
  3. In System Preferences (Mac), select "Desktop" (on a PC, select Windows Icon > Settings > Personalization > Background)
  4. Find the downloaded image on your computer, select it, and make sure to select "Full Screen".
  5. Image should immediately appear on your desktop.

BONUS DOWNLOAD!
If you're on Instagram and you like to separate your photo feed by month, here's a version of the background that you can upload. Make sure to tag #rebekahdischdesign or @rebekahdischdesign so I can see your feed! 

June Instagram Divider

ROMANTIC JANE AUSTEN - INSPIRED WEDDING SHOOT

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That Mr. Darcy sure does have a way with words, which is why I chose this sweet, timeless quote to use in our recent romantic, Jane Austen inspired wedding photo shoot. Coordinated by Jenny B Photography, our team of talented local wedding vendors spent an afternoon at River Farm, one of George Washington's many gardens along the Potomac River. The location has so much beauty and history, which made it real easy to channel our inner Jane Austen while capturing the essence of an Austen novel and the historical British backdrop she so beautifully captures in her stories. Some of the details included neutral colors, cascading greenery, mismatched tea cups and saucers, gold accents, lovely delicate lace, and vintage books. 

As far as my part in this lovely day, I got to design the invitation suite, menu, and table number, as well as add a touch of hand lettering on the painted vintage mirror. 



JAMAICAN PARADISE: VACATION RECAP

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Chris and I just returned from an amazing getaway in Jamaica, and I thought I'd share some photos here from the trip, because who doesn't love a good ol' vacay recap? Especially when said photos involve clear, blue waters and palm trees!

We stayed at Couples Tower Isle Resort in Ocho Rios, Jamaica, and HIGHLY recommend this place if you're looking for a beautiful and affordable all-inclusive resort in the Caribbean. It has this really nice, laid back resort vibe that doesn't feel pretentious or too swanky but is still absolutely beautiful in it's simplicity, airiness, and atmosphere. The food is excellent with tons of fresh and healthy options, the customer service was always warm and friendly, the room was nice and spacious with an excellent view of the ocean, and the beach. The BEACH! Their private beach is just beautiful, with plenty of space for lots of sunbathers and swimmers, the water is clear as day, and there were always enough shady spots to escape to and relax in. We literally went to the pool ZERO times, because, ummm... the OCEAN. 

There is so much to do around the resort and in the water - pretty much any watersport activity, scuba and sailing excursions, waterfall excursions, etc. We did a quick sailboat ride as well as a snorkeling excursion, and that was enough for us. For the majority of the time, we just enjoyed swimming in and relaxing by the water with our books, drinks, and sunshine, and it was perfect.

Thank you, Couples Tower Isle for the most beautiful and refreshing vacation! 


A FREE MOTHER'S DAY PRINTABLE: COMFORT FOR THE HURTING

Sometimes it's easy to get caught up in the holidays and all their hype - in my case, capitalizing on Mother's Day by creating cute cards to sell to my customers - while forgetting that for many people, holidays often serve as reminders of loved ones that have passed away, children they have lost, miscarriages, disappointment, and broken relationships. So while, yes, on this Mother's Day, we need to celebrate and encourage the hard-working moms around us with all vigor and excitement, we also need to remember to be sensitive to, acknowledge, and encourage those who have lost babies, who have hard mother/child relationships or no mother at all, and those who have desired to be mothers for so long yet are still longing for and waiting for a child.

Life is filled with joys and sorrows, and we must remember to "rejoice with those who are rejoicing AND weep with those who are weeping" as God beautifully tells us to do in His word (Romans 12:15). 

I hope you can use this free printable card to encourage someone in your life this weekend and remind them that they are not forgotten or alone in their sorrows. Let's lift one another up, in good seasons and in hard ones. For the glory of God. 


IN THE SHOP: MOTHER'S DAY PRINTABLE CARDS

Mother's Day is just around the corner, and it's not too late to buy some last-minute cards for the special ladies in your life. I've designed a small collection of printable cards for all kinds of different mommas out there - hope you find something you like.

Click here or on each individual photo below to shop all the cards.

DESKTOP WALLPAPER FREEBIE: MAY

Happy May! This month's desktop freebie is available for download. Enjoy.


Desktop Wallpaper Tips
  1. Open the file in your browser.
  2. Save to your computer.
  3. In System Preferences (Mac), select "Desktop" (on a PC, select Windows Icon > Settings > Personalization > Background)
  4. Find the downloaded image on your computer, select it, and make sure to select "Full Screen".
  5. Image should immediately appear on your desktop.

BONUS DOWNLOAD!
If you're on Instagram and you like to separate your photo feed by month, here's a version of the background that you can upload. Make sure to tag #rebekahdischdesign or @rebekahdischdesign so I can see your feed! 

May Instagram Monthly Divider