I am excited to share this new logo launch today, featuring Jenny B. Photography. Jenny is a good friend of mine and a talented wedding photographer based in the Alexandria, VA / Washington, DC area and runs a growing business from home while balancing life as a mom of two. It's been so fun seeing Jenny's business grow in recent months, and I've really watched her thrive in her business, her craft, and her drive to offer beautiful photography for her clients.
Jenny approached me a few months back about her growing business and her desire to give it a new, fresh face and online presence. So, we worked together over the course of a few weeks and came up with a logo collection that I believe represents her business well. Keep reading below for a recap of the design process.
You may remember this inspiration board I posted a while back. Our initial brainstorming session resulted in a color palette and look & feel that adapted quite a bit over time. While I stuck generally to the mood board with some hand-lettered concepts, in the end, Jenny chose a concept with clean lines and a traditional, serif font rather than a hand-sketched look, and we decided on a color palette with soft watercolor sage greens rather than bold pops of yellow. Though the end result is a little unexpected from original conception, I love that she chose a design that communicates timelessness and quality through the type as well a bit of playfulness and romance through the hand-drawn, watercolor leaves.
Though this logo looks pretty simple in the end, the process was extensive and thoughtful, and we went through several rounds of concepts with various font options, floral/leaf options, and variations. Another example of the sweet fruits of hard work and good collaboration!