New Work: Vivify STEM Education
I recently wrapped up a fun project with a company called Vivify, which is an online STEM education resource for teachers and parents. Claire and Natasha, founders of the company, are college roommates-turned-best friends, both engineers, and both passionate about increasing access to quality education, specifically in the areas of STEM (science, technology, engineering, and math).
They already had a thriving business and website but simply needed a brand refresh, including a logo revamp, product templates, web banners, and a little bit of help reformatting their site. They really just needed someone to get them started with new brand elements, so that they could take it and run with it and keep things fresh and updated on their own.
Their former logo incorporated an open paperclip, which we really liked, since it suggested ideas like learning, classroom, education, etc. Also, the word "vivify" means "to endow with life or renew life; to enliven; to animate," which is suggested by the paperclip being open, signifying movement, readiness for action, and alive-ness. So, instead of redesigning an entire new logo concept, we decided to keep the same idea and just give it a new, more current look.
I wanted to also keep the theme of movement and being "in-motion", mimicking the gears of a machine. So, the tagline was simplified and laid out in circular text, wrapping around the edge of the main wordmark, and as you can see in the monogram, also wrapping around the "V" paperclip to make a simplified submark.
I chose this modern color combo because I wanted to evoke energy, vibrancy, and creativity through the bright green as well as professionalism, trustworthiness, and groundedness that the warm indigo color represents. It's gender-neutral as well, since the indigo is a warmer blue (not too blue, not too purple), and the bright lime color complements it really nicely.
I chose a fun set of simple, mono-lined science icons for use throughout their products, website, and other branding materials. You can see a few of them detailed below.
I designed a set of simple web banner backgrounds for each page of the website, as well as social icons for Facebook, Instagram, and their Teachers Pay Teachers e-commerce store. Below, you'll see a quick mockup of a suggested website re-design, which they used as a guide to reformat their home page. They are using a simple Squarespace template, which is a great option for small businesses, as it has an easy drag-and-drop function that makes it easy to customize and navigate, even for those who aren't super web-savvy.
One of Vivify's main resources is their online store, where they offer printable classroom activities, worksheets, and challenges that teachers (and parents) can use in the classroom or at home to supplement the students' learning and encourage STEM incorporation. Claire and Natasha had me design an easy-to-edit product template that they can, going forward, edit and customize for each new product they will offer in their store. This new design will help streamline their products to match their brand and keep them looking consistent and professional.
This was such a fun and unexpected project, and I am so happy with how everything came together and am excited to see how Vivify uses their new brand elements, logo, and product templates going forward. If you're a teacher or parent and are curious about STEM Education, make sure to check out their website and online store.
Website / Store / Facebook / Instagram