My sister Sarah is a woman of many talents, and photography happens to be one of them. After dabbling in food photography for a couple years before she had her first child back in Spring 2016, she took a break to refocus a bit. As many great businesses are birthed out of the necessity to fit specific needs and lifestyle of the business owner, Sarah is no different. She started taking portraits of her son, her friends' kids, and families in her neighborhood, and it wasn't long until a business plan was formed. Since launching Sarah Linden Photography just a few months ago when she found that their was a need for quality portrait photographers in her neighborhood, Sarah has had a booked schedule and has worked hard to develop her craft by workshops, hard work, and practice. With all of this momentum, she and I talked about her need for strong branding to really set her apart and give her big impact in her corner of the world.
In this post, I wanted to share the design process, as well as the final logo collection, simple website design, and beautiful stationery (photographed by Sarah, of course).
BEHIND THE DESIGN
Sarah's target market is moms and young families in an affluent North Texas neighborhood. Though she lives in the suburbs, the location is a bit out in the country compared to much of the Dallas area. Think big stretches of land, lots of trees and foliage, and beautiful big homes. Her clientele are typically young moms between the age of 25-40 who value high quality living, beautiful things, their families and children, and capturing memories in a beautiful, lasting way. Sarah wanted a brand identity that appealed to the stylish, young mom with simple type, a bit of whimsy, and a minimalist, clean approach. We chose a color palette of soft, undersaturated pink, paired with charcoal and white. I used a script font and customized it to create a more custom look with playful letterforms interacting with one another. For the typography on the stationery, we chose a clean, serif font with a bit of whimsy and movement for a softer, feminine appeal.
The whole package included the logo collection (main logo, alternate logo, monogram, and badge), social media icons, a simple Squarespace website, a tagline, and stationery (business card and thank you card/envelope set).
I love the final result - it is all so simple and feminine and feels timeless rather than trendy. Which is totally what Sarah is all about - class, timelessness, natural beauty, real life, clean lines, and simplicity in her photography approach and her beautiful work. I really believe we accomplished all of that in her branding, providing a beautiful supplement to her amazing photos, her personality, and her business.
Be sure to go check out Sarah's beautiful work on her various online homes, and if you're in the Dallas, Texas area, specifically Lantana/Flower Mound/Highland Village, hit her up for your next portrait session. She is booking fast for the Fall, and you don't want to miss your opportunity. Go grab a spot! You will absolutely LOVE her.