Signature Brand Design Package
You have a business that you love with a passion, and you need a visual identity that shows the world who you are and attracts those clients and customers you dream to serve. Let's develop a meaningful brand design that represents your mission, connects with your audience, and gives you big impact in your corner of the world. I offer a simple branding package to start, which provides you with everything you need to hit the ground running. And after that, the sky's the limit on what we can do together. I'm here for the long haul, to provide good design visuals so that you can focus on what you do best - rock your business like the pro that you are.
Here's what you get when you invest in my Signature Brand Design package. Each of these pieces plays a crucial part in telling your brand story, so I ensure each item is cohesive, beautiful, and intentional in communicating who you are and connecting with your audience.
1. BRAND STRATEGY
Brand strategy summary that includes your vision, my design solution, and a mood board that visually represents the desired look and feel of the new brand identity.
2. LOGO DESIGN
One single stand-out design concept with multiple variations of the logo, such as a primary logo, secondary logo, and submark or monogram. You will receive multiple logo files in all the necessary formats for print and web.
3. COLOR PALETTE + TYPE RECOMMENDATIONS
A breakdown of your brand’s color palette, as well as type recommendations for consistent branding
4. MARKETING COLLATERAL ITEMS
Your choice of 2 designed pieces that incorporate your new brand design, where you’ll choose from Business Card, Letterhead, Note Card, Stamp, E-newsletter, Price Sheet, Tote Bag, Stickers, etc.
5. SOCIAL MEDIA PROFILE PHOTOS
Includes 2-3 ready-to-use branded squares for your social media profile image thumbnails.
6. BRAND GUIDE DOCUMENT
An extensive style guide detailing your logo collection, color palette, type recommendations, explanation of logo file system, guidelines for proper logo usage, and standards for consistent branding across all print and online platforms
Add-On Design Collateral
I love partnering with businesses for the long-haul. That's why I offer an extensive list of supplemental design offerings and brand collateral for my clients. Because as your business grows and your audience expands, so do your design needs! Here is a list of items I am able to add on to your package, either immediately or down the road. I'm open to hearing your plans, dreams, and ideas as well! Pricing is customized based on the project scope.
Thank You Cards
Note Cards + Envelopes
Illustrations + Icons
Exterior + Interior Signage
Social media images
Website Design (Squarespace)
Stickers + Labels
Brochures + Flyers
My Design Process
My process is simple, straight-forward, and takes about 6-7 weeks from start to finish. I work on a streamlined schedule, I deliver on time, and I keep the line of communication open at all times so that nothing is lost in translation or miscommunicated. I'm here to serve you and make this process as easy, efficient, and enjoyable as possible. So, let's get to it!
The process begins with an exploratory discovery phase where I hear your story, target audience, and other details about your business through a branding questionnaire that I’ll send you to complete. Then, we’ll hop on a phone call and review the questionnaire and discuss any other necessary details before I develop a brand strategy.
Taking everything you shared in the questionnaire and our conversations, I will develop a solid brand strategy summary and mood board totally unique to you. The brand strategy and mood board ensure that we're both on the same page regarding design direction, as well as serve as a road map in the design process as I develop design solutions in line with our overall goals. Includes one refinement.
Once a brand direction is finalized, I begin an extensive design process where I explore ideas and concepts by sketching and refining potential designs. I don't mess around with presenting multiple concepts for you to choose from. I keep things simple and focused by taking the One Concept Approach to design, where I put all my time, energy, and expertise into developing and delivering to you ONE single stand-out design solution that best captures the essence of your brand that you can be 100% proud of. The presentation includes: A creative brief detailing the reasoning behind the design; the logo design and it's variations; and mockups of your logo on various forms, so you can see it come to life.
After you’ve reviewed the first proof of the design, we’ll discuss what’s resonating with you and any questions you have. I want to you to be 100% satisfied with this final solution, and I welcome any feedback so that we can refine as needed. I’ll then present the final, completed design to you. Two rounds of refinements are included, and each additional round is billed at $100/hour.
5. BRAND BUILD-OUT
Next, I will design the two marketing pieces you’ve chosen that are included in your
package, as well as any additional pieces you’d like to add on. We will discuss that these will be at the beginning of the project. (Production/printing costs are priced separately.) Two rounds of refinement for each item are included, and each additional round is billed at $100/hour.
6. DELIVER + LAUNCH
After the everything is approved and finalized, and the remaining 50% balance has been paid, you will receive a digital folder with all final files of your branding package ready for use. At that time, we'll briefly talk about how and when to start publicising your new brand, and I'll send you a document that will give you some creative ideas and considerations on how to successfully and seamlessly launch your new brand into the world. Hooray!