Signature Branding Package
If you're ready to elevate your brand with beautiful, professional design, my branding package provides you with everything you need to hit the ground running. And after that, the sky's the limit on what we can do together. I'm here for the long haul, to provide good design visuals so that you can focus on what you do best - rock your business like the pro that you are.
Branding Package Details
Here's what you get when you invest in my Signature Brand Design package. Each of these pieces plays a crucial part in telling your brand story, so I ensure each item is cohesive, beautiful, and intentional in communicating who you are and connecting with your audience.
1. BRAND STRATEGY
Summary that includes your vision, my design solution, and a mood board that visually represents the desired look and feel of the new brand identity.
2. LOGO DESIGN
One single stand-out design concept with multiple variations of the logo, such as a primary logo, secondary logo, and submark or monogram. You will receive multiple files, formatted for both print and web.
3. COLOR PALETTE + TYPE RECOMMENDATIONS
Breakdown of your brand’s primary and secondary color palette, as well as recommended fonts for you to use throughout your various brand collateral.
4. MARKETING COLLATERAL ITEMS
Your choice of 2 designed pieces that incorporate your new brand design (Business Card, Letterhead, Note Card, Stamp, Price Sheet, Signage, Stickers, etc.).
5. SOCIAL MEDIA PROFILE PHOTOS
Includes 2-3 ready-to-use branded squares for your social media profile image thumbnails.
6. BRAND GUIDE DOCUMENT
An extensive style guide detailing your logo collection, color palette, type recommendations, explanation of logo file system, guidelines for proper logo usage, and standards for consistent branding across all print and online platforms.
Add-On Design Collateral
I love partnering with businesses for the long-haul. That's why I offer an extensive list of design offerings for my clients. Because as your business grows and your audience expands, so do your design needs! Here is a list of items you can add on to your branding package, either immediately or down the road. I'm open to hearing your plans, dreams, and ideas as well!
Thank You Cards
Note Cards + Envelopes
Illustrations + Icons
Exterior + Interior Signage
Social media images
Web Design (Squarespace)
Stickers + Labels
Brochures + Flyers
My Design Process
My process is straight-forward and simple and takes about 6 weeks from start to finish. I work on a streamlined schedule, I deliver on time, and I keep the line of communication open at all times so that your questions are always answered and everything is clear. I'm here to serve you and make this process as easy and enjoyable as possible. So, let's get to it!
This is my research phase where I learn all about your business, who your people are, your competition, your vision, and what you're all about through an extensive questionnaire you'll complete for me.
Taking all I've learned about you, I'll develop a brand strategy summary and mood board that will ensure we're both on the same page regarding design direction, as well as serve as a road map in my design process as I develop design solutions to match our overall goals.
During the design phase, I don't mess around with multiple concepts for you to choose from. Instead, I put all my time, strategy, and expertise into developing ONE stand-out design solution that captures the essence of your brand. The presentation includes a creative brief of the design rationale, the logo design and it's variations, and mockups to see your logo come to life.
After gathering your feedback, I'll make any necessary refinements to the design, usually involving minor changes like tweaking letters or adjusting colors. Two rounds of refinements are included.
5. BRAND BUILD-OUT
Once the logo is finalized, I design the two marketing pieces you’ve chosen that are included in your package, as well as any additional add-ons items you've purchased. Two rounds of refinmenets are included for each item. Production/printing costs priced separately.
6. DELIVER + LAUNCH
After final approval, you will receive a digital folder with all final files ready for you to launch into the world. At that time, we'll briefly talk about how and when to start promoting your new brand design, and I'll send you a document that will give you some creative ideas and considerations on how to successfully and seamlessly launch your new brand into the world. Hooray!