The Design Process




DISCOVERY: Knowing about you and your brand story is my top priority before any designing begins. Through a detailed questionnaire and phone call, I'll learn all about your project, including your audience, values, goals, and what makes you tick.


STRATEGY: I then translate all I’ve learned in the Discovery phase into a brand strategy that shows the vision and project goal, as well as a visual mood board. This brand strategy serves as a road map during the design process to ensure we have a clear direction going forward.


DESIGN: Using our brand strategy as our guide, I start designing and exploring ideas. I'll then present a beautiful presentation highlighting one stand-out brand identity that captures the heart and soul of your business.



BUILD-OUT: Once your brand identity is finalized, I’ll then design your coordinating print or digital marketing collateral that you’ve chosen.


DELIVERY: You’ll then receive all final design files, as well as a Brand Style Guide and some helpful tips on lauching your new, beautiful brand identity into the world. That’s a wrap, time to celebrate!