My design process is streamlined, easy to follow, and of course fun!
My goal is to make the design process enjoyable and straightforward, from start to finish. I work on a detailed schedule and always keep the line of communication open, so you're always in the know on where we’re at with our project. I'm here to serve you and want you to be satisfied with our time together.
So, let's GET TO WORK!
The Design Process
01
DISCOVERY: Knowing your story is my top priority before any designing begins. Through a detailed questionnaire, I’ll learn the ins and outs of your business, including your audience, values, goals, and the heartbeat behind what you do.
02
STRATEGY: I then translate all I’ve learned in the discovery phase into a creative brief that shows the vision and project goal, as well as a visual mood board with design direction. This serves as a road map during the design process to ensure we have a clear direction going forward.
03
DESIGN: Using the Creative Brief as my guide, I start designing, sketching, and exploring ideas. I’ll then present a beautiful presentation highlighting ONE stand-out brand identity concept that captures the heart of your business.
04
COLLATERAL: Once your brand identity is finalized, I’ll then design your coordinating print and/or digital brand collateral that you’ve chosen with your package.
05
DELIVERY: You’ll then receive all of your final files, as well as a Brand Style Guide that will equip you to implement your new branding confidently for years to come. Then, we’ll schedule a launch date and celebrate!
